Washington, Aug 19 (V7N) — Taylor Swift sparked excitement across her global fanbase after releasing a surprise “Shiny Bug Edition” of her upcoming twelfth studio album, The Life of a Showgirl. The announcement came through a glittery purple countdown on her official website, drawing in fans with mystery and anticipation.
At 2 p.m. ET, the new collector’s vinyl was made available for purchase at $29.99. The edition features a shimmering violet marbled design and includes exclusive content: a poem written by Swift, a unique photo strip, album lyrics, and previously unreleased images inside a collectible gatefold jacket.
This surprise drop is part of Swift’s continued promotional campaign for The Life of a Showgirl, scheduled for release on October 3. The album follows the momentum of her record-breaking Eras Tour and features collaborations with Max Martin, Shellback, and pop artist Sabrina Carpenter on the title track.
Fans have already rushed to secure copies of the new variant, which is only available for a limited 48-hour window. The move once again demonstrates Swift’s mastery of marketing and fan engagement, reinforcing her dominance in the modern music industry.
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